For the second consecutive year, the FS group (Railways of the State) is among the 10 most inclusive brands in Italy thanks to the accessibility project of the services for sale and assistance for deaf people, The experimental initiative, free, of video interpreting in the language of the Italian signs (LIS), started in 2024 with Trenitalia.
The company was in fact inserted in the Top 10 Best Initiatives of the Diversity Brand Index, The only Italian research aimed at measuring the ability of the Marche to develop effectively, at B2C level, a culture oriented to Deia (diversity, equity, inclusion & accessibility); The ten initiatives, evaluated by Scientific Committee and the Security Check CommitteEE selected for their ability to work concretely on deia, also impacting the perception of consumers and consumers, were illustrated on 20 February in Milan, during the eighth edition of the “Diversity Brand Summit – Initiatives that change the world”.
«The FS group continues to act to build a large, inclusive social infrastructure close to people. This project represents a further step forward in our path to increasingly accessible services, “he said Gian Luca Orefice, Chief Human Resources Officer of the FS Italiane Group, “The video interpreting in the language of Italian signs is a solution that integrates innovation, inclusion and performance, which allows us to improve accessibility for deaf people And for all those who use LIS. We believe that De & I is a role -called professional competence that must accompany our business in the creation of services increasingly close to the diversified and plural needs of our customers “.
The project, born with the aim of improving the travel experience and simplifying the communication of deaf customer signal, a community composed in its entirety From about 40,000 people and spread throughout the national territory, it is available in the main stations of Italy – Bologna Centrale, Florence Santa Maria Novella, Genoa Piazza Principe, Milano Centrale, Napoli Centrale and Roma Termini – and will be expanded further during 2025 on a national scale, starting with the high -speed ticket offices.
Thanks to this initiative, the deaf sign people can activate, in about 30 seconds, a LIS Video-interpretation service, which allows them to communicate without difficulty with Trenitalia staff for requests for assistance, information on services and further needs related to travel.
The project, in its first year of experimentation, has obtained a high rate of approval: 100% of deaf customers who used the service expressed a high satisfaction, a result obtained thanks to the reduced waiting times and the high quality standards offered. In addition, to ensure effective use of the service and high accessibility standards, Trenitalia staff, about 450 people from high -speed, intercity and regional business, was formed to meet the specific needs of deaf customers.
