Bye bye heavy makeup, this popular trend combining naturalness and minimalism softens and enhances facial features.
Has the “quiet luxury” trend found its beauty counterpart? Going against the maximalist movements that inspired beauty addicts a few months earlier, this fresh and refined style of makeup, anchored in the “clean girl” vein, is more than ever at the forefront of current trends. The idea? Give the impression of having naturally smooth, blemish-free skin. Decryption.
Popular makeup looks follow one another, but rarely look the same. As evidenced by the rise of this trend combining effortless chic and controlled minimalism. The first to adopt it: the model Hailey Bieber. A true prescriber in the field, the founder of Rhode happily displays glowing, healthy skin, simply enhanced with light, moisturizing complexion products for a luminous finish. A beauty treatment that she happily boosts with a vibrant blush, bringing a healthy glow to the entire look.
And if we had to remember one small detail that changes about her signature look, it’s the absence of mascara. Favoring skin care over makeup, Hailey Bieber regularly reveals herself with bare eyelashes, giving her beauty looks a relaxed and authentic style. The idea behind the “no mascara” trend is to highlight facial features without distorting them, as some heavier makeup can do.
A trend that aligns with the growing evolution of mentalities within the beauty sphere. Wanting to consume less, but better, buyers are increasingly moving towards multifunctional and durable products, which push them to buy fewer products in the long term. Thus, customers today prefer to invest in cosmetics that will allow them to maintain the health of their skin, even if it means paying the price, rather than opting for a whole range of makeup products. Hence the idea of “silent luxury”, applied to the beauty sector, where quality now takes precedence over quantity.
To adopt the “no mascara” trend, opt for a light and hydrating foundation, like a well-composed CC cream or a translucent eau de foundation for example. Then grab your favorite bronzer and blush. Don’t hesitate to choose them in vibrant shades which will energize the look and give it more warmth. If necessary, cover your imperfections with a suitable concealer. All you have to do is add highlighter to your temples, a little iridescent gloss on your lips and you’re ready for your best “no make-up make-up” look for the season.
