If fashion has no rules, some women over 60 still refrain from wearing prints because they find them “memory”. As print is at the heart of the DNA of the Rouje brand, Journal des Femmes asked the label’s style director for advice. This is the reason she advises against women over sixty.
10 years of existence will have been enough to Rouje to establish an unprecedented influence in the world of fashion. Co-founded by Jeanne Damas in 2016, an outstanding Parisian who became a fashion icon across borders, Rouje embodies the spirit of the chic Parisian that the whole world has envied for over a century. A brand with a very Frenchy spirit that is driving a discreet but certain revolution in the Parisian’s wardrobe: the classics of her wardrobe are reinvented thanks to splashes of bright colors distilled into all the collections, and a real focus on prints, which form the basis of the DNA of the established house Rue Bachaumont. Under the paw Roujethe little dresses move away from the cliché black and the pieces, simple in appearance, are adorned with floral, graphic prints, created thanks to internal know-how held by a Print designer. When it comes to textile prints, the brand is undeniably an expert in the field.
But if the brand is aimed at women of all generations, some of them refrain from wearing prints for fear that it will make them look old. So which print to avoid after 60? Or what subterfuges can you adopt to modernize your look, even with a print that others judge – wrongly – memeristic? To answer this question, the editorial staff of Women’s Journal relied on the expertise of the label’s style director, Carole Coevet. Exclusively, she tells us which ones to avoid – or at least, wear sparingly – once you’re over sixty. “I think large floral prints are more difficult” to modernize for a more mature woman, she explains.
More generally, she advises against printed “the most vintage”whose aesthetic is so characteristic of an era that it locks them in and gives them this dusty, non-timeless, backward-looking side. She illustrates her point by showing us a print which completely incorporates the visual codes of the 80’s: “For example, this one has this very 80s side, very busy and so vintage, that it can age. A slightly more vintage print on an older person can therefore give them this feeling of going back in time (…) It you really have to twist it so that it has this fresh and new side.”
The solution for mature women to divert it and continue to wear these prints while modernizing their look? “The little side step (…) a piece that brings a slightly younger dimension” to the outfit. By “step aside”the style director hears: “a large white shirt or a small t-shirt”…
Another tip: combine said print with “a big solid color” to avoid the total look or the all-over pattern. “I think that contrasting a print with a large solid color can help. White is still the easiest thing.” Apart from white, we can also bet on “colors that are a little plain, soft, to temporize everything”, like black. But Carole Coevet hammers it home, in fashion, “There is no age limit. Typically, big floral prints on a 60-year-old woman, I find that great.”
