Actionable activates the lever of the fundraising. A little less than a semester after its launch, this French start-up boxing in the category of “martech” (a portmanteau word from marketing and technology) has just completed a funding round of 2 million euros. The young shoot raised a large majority of this amount through a capital increase and the rest through debt. This pre-seed round was led by Axeleo Capital, alongside a pool of business angels.
Behind this start-up, we find a duo of co-founders who will share the controls: Nicolas Rieul, the former vice-president of Western Europe of the French adtech listed on Wall Street Criteo, and Nans Thomas, who was recently technical and product director within two French start-ups: AgroLeague and Innovorder.
