The Monegasque house unveils a winter collection full of light. Between homage to artisanal know-how and elegance, APM Monaco signs a new page in its history.
APM Monaco recently launched its new winter collection with jewelry that resembles it: chic, bright and terribly current.
If you know the brand, you know that it has this gift for mixing jewelry and fashion without ever losing elegance. And if you discover her, you will quickly understand why she is so attractive.
Since its beginnings, APM has boasted a real taste for craftsmanship. Each piece of jewelry passes through the hands of artisans who polish, set and adjust. Nothing is left to chance: the finishes are perfect, the paving stones shine just right, and the volumes fall impeccably. We are far from mass-produced jewelry. It is this mix between handmade and contemporary design that has built its success.
A brand that speaks to the whole world
It’s difficult to find a city where APM has not set up its windows: the brand has more than 500 stores around the world. From Monaco to Seoul, via Paris and New York, the brand is established in all four corners of the world.
And despite this scale, it maintains this very Côte d’Azur attitude, luxury without fuss, sunny and confident.
For this new collection, APM Monaco surrounds itself with muses as charismatic as they are eclectic: Eva Longoria, Baptiste Giabiconi and Dixie D’Amelio. They all embody, each in their own way, this sunny and relaxed elegance specific to the house.
We also find Charles Leclerc and Paul Pogba, already associated with the APM universe, symbol of a brand that likes to mix influences and generations, between glamour, sport and modernity.
A winter collection inspired by light
The new winter 2025-2026 collection from APM Monaco is directly inspired by the season. No frozen or too cold winter here: rather a winter of light, reflections and softness.
The jewelry takes up the codes of the house, sculpted links, paved chains, supple shapes, but with a more wintery, almost frosty touch. The surfaces catch the light like snow in the sun.
These are pieces that we wear without thinking, in the morning over a sweater, in the evening with an open shirt. Jewels that live, that accompany, that do not pose.
More than 40 years after its birth, APM Monaco continues to move forward with the same idea: making jewelry easy, bright and joyful. And this winter collection is proof. A little frost, a lot of light, and above all, this desire to shine without overdoing it.
