BoursoBank: the advantages of its new private banking offering for wealthy savers

BoursoBank is launching into private banking with BoursoFirst. A digital offering aimed at the wealthiest customers, with a range of high-end products. But the general public can also find what they are looking for.

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From the most modest savers to the wealthiest. A few weeks after adding the Popular Savings Booklet (LEP) to its available products, BoursoBank announces this Thursday, December 12 the launch of its private banking offer, BoursoFirst, which is aimed at its “heritage” clientele. i.e. having at least 100,000 euros. This is in fact the minimum “entry ticket” to invest in the new range of products that BoursoBank is making available in a digital version via BoursoFirst.

Subscribers to this new offer (29 euros per month) will in fact have access via the site or their application to five well-known investments of the highest assets. First, life insurance under Luxembourg law (insured by Sogelife, a subsidiary of Société Générale Assurances in Luxembourg), a more secure contract than our French life insurance, and giving access to a wide diversity of assets and investment supports (4,000 here). BoursoFirst clients will also be able to invest in “private equity” funds (companies not listed on the stock exchange) in principle reserved for professional investors (banks, insurers).

Also on the menu, the possibility of opening up to 6 term accounts (earning up to 2.6%, for a period of 6 to 12 months), an “à la carte” structured product offer, with the choice of the underlying asset (shares, currencies, raw materials, etc.) and its level of capital guarantee, a Lombard credit solution – allowing you to obtain a loan by pledging your investments -, and fees planed for invest in the stock market (0.07% for orders over 20,000 euros on more than 4,000 global stocks).

Benefits and personalized advice accessible to all

This is enough to delight customers with “high savings potential”, as online banking calls them, “but any customer can subscribe to the BoursoFirst offer and benefit from the other services offered without subscribing to these high-end products”specifies Xavier Prin, commercial and communications director of BoursoBank. All “subscribers” to the offer benefit from a 0.5% boost on the Bourso+ savings account (i.e. a rate of 3% currently, with no payment cap), the advantages of the payment card “metal” (normally offered at 9.90 euros per month), the Boursoprime cashback offer, and a discount of 0.30% on its mortgage rate (on condition of borrowing at least 1 million euros).

Finally, the neobank also promises all its BoursoFirst clients exclusive content (webinars, simulators, etc.), and a wealth advisory service: “This is a team of experts trained in supporting personal finances and dedicated to BoursoFirst customers, to advise them, help them unravel the specificities of complex products, choose the right envelope, etc. .”specifies Xavier Prin.