You have undoubtedly already felt it, perhaps even worn, this perfume is the favorite of the French for the 11th consecutive year.
On our shelves since 2012, this perfume has won the hearts of millions of people. Without a doubt, you have already felt it, seen on TV or seen in a friend’s bathroom. For the eleventh consecutive year, the French people decided to make this juice to the notes of gourmet Iris their favorite fragrance. It must be said that the figures speak for themselves: in France, two bottles sell per minute. In 2024, it was even the most purchased perfume in France, male market and female combined. Impressive, right?
Its success is undoubtedly explained by this mixture of notes so singular and both so successful. Indeed, the juice opens on fresh and fruity scents, such as pear and blackcurrant. Then come the iris, jasmine and orange blossom. Finally, praline, vanilla, tonka bean and patchouli settle in background notes. Iconic fragrance of the Lancôme house, life is beautiful is presented as the first “gourmet iris” on the market. It must be said that we find “Florence Iris Pallida”, “One of the rarest ingredients in niche perfumery“, Even specifies the Olfastory site.
It will also have taken three years of development, three perfumers and no less than 5,521 versions to create the smell we know. A real goldsmith’s work. If the names of the noses having participated in the birth of life is beautiful perhaps say nothing to you, their creations will undoubtedly speak to you: Olivier Polge, to whom we owe Spicebomb de Viktor & Rolf, and Repetto de Repetto; Dominique Ropion is the creator of Givenchy’s Irresistible Very Irresistible, and Lady Million by Paco Rabanne. Finally, we owe Anne Flipo Sweet of Lolita Lempicka, and Manifesto d’Yves Saint Laurent among others. Yes, with an exceptional project you needed a shock team.
The latest ingredient in the success of this perfume carried by the face of Julia Roberts? Its signature bottle, the base of which forms a large smile. Quite surprisingly, he was imagined by the founder of Lancôme in 1949, long before life is beautiful was born. In 2012, the brand the fate of the archives and modernized it to make it the pretty container now rechargeable that we know today.
