At the Jacquemus fashion show, Alexandra Leclerc caused a sensation by sporting the must-have hair look of the season. An ultra-desirable beauty treatment that is already establishing itself as the absolute secret to staying chic in the heat.
While the thermometer is panicking and the humidity threatens the discipline of our favorite blow-drying, the latest Jacquemus fashion show has brought a breath of fresh air to the beauty sphere. Facing the sea, it was Alexandra Leclerc who captured all eyes by dictating the essential hair trend of the season. A minimalist and extremely effective hairstyle which is already establishing itself as the secret weapon of our summer.
Anyone who has ever tried to wear their hair down at 30°C knows the ordeal: between the sweating of the neck and the foaming effect caused by the ambient humidity, glamor quickly turns into a fiasco. That’s the genius of this sleek ponytail. By completely freeing the forehead, neck and shoulders, it offers an immediate feeling of lightness while structuring the way you carry your head. But its real strength lies in its ability to tame frizz. Where the sea air or the stifling heat makes the most docile hair swell, the impeccable plating of this hairstyle acts like a shield. Plus, this hair minimalism allows you to instantly switch from a casual beach look to a highly sophisticated evening look.
To display this runway look without going through the hands of a studio hairdresser, the key lies in preparing the material and choosing the right fixing products. On perfectly clean and dry hair, generously apply a heat-protective treatment. Then use your straightener to straighten the strands, section by section, to obtain an impeccable wand effect from roots to ends. Bring the entire hair towards the top of the head. To avoid bumps and get that perfect tension, use a boar bristle brush or a specific styling brush. Secure securely with a hooked elastic, essential to ensure height is maintained throughout the day. Then, place a dab of strong hold gel or shine wax on the top of the head, before smoothing with a fine comb to trap any small, unruly hairs. To finish, spray a veil of hairspray over the entire hairstyle.
To hide the elastic and push the chic to its peak, isolate a thin section of the ponytail, wrap it delicately around the base to cover the attachment, and secure everything underneath using an invisible flat pin.
This summer, we’re leaving aside fuzzy waves and messy buns, which are often damaged by the weather. We focus everything on the refined graphics and the mirror shine of a ponytail which leaves no room for chance, but everything for style.


