If we are to believe this expert, machine washing jeans wouldn’t be such a good idea, but wait until you read his technique, you’re not ready!
First of all, you should know that washing jeans too often can accelerate wear, fading and loss of shape. Denim is a fairly sturdy fabric that doesn’t need to be washed as frequently as other clothing, so it’s best to space out or even limit washing.
Indeed, frequent washing can cause denim to lose its characteristic color, especially if it is raw denim or a dark shade. Each wash can weaken the denim fibers, making the fabric less durable and more likely to tear or fray. Washing your jeans less is also an eco-friendly choice that helps reduce water and energy consumption associated with washing and drying. And, over time, jeans can develop a unique, personalized look through creases and natural wear that wouldn’t be possible with repeated washing.
So, if you want to keep your jeans clean without washing them too much, don’t hesitate to air them out, remove any stains by hand, or use refreshing products specific to denim. These practices will extend its lifespan while maintaining its appearance and quality. But there’s another way to wash your favorite jeans that you’ve probably never thought of, and neither have we!
In an article in Vanity Fair Italy, the former CEO of Levi’s, Charles Bergh, spoke about his relationship with washing his favorite jeans, which he practically never takes off, as you will see! Although he readily admits to not having washed his jeans in ten years, we don’t advise you to reach that point, unless you have a wardrobe worthy of Celine Dion. Since he strongly advises against machine washing jeans, Charles Bergh prefers a strange alternative… “When a more intensive wash is needed, if it’s really gross, if I’ve been sweating outside or whatever, I wash it in the shower, jump in the shower and while I’m soaping up, I do the same thing with the pants”AH!
It’s original, we agree, so if you don’t really want to shower fully clothed, you can definitely opt for hand washing. To do this, fill a basin with cold water and a little mild detergent. Put your jeans in it and let them soak for 45 minutes, then gently swish the water around with your hands before rinsing with cold water. Whatever method you choose, forget the dryer, which is too aggressive for the denim fibers and instead shake your jeans to get them back into shape and hang them by the legs to air dry. Jeans that last, last, last are yours!
