Despite the price increases, Italians will not give up Christmas gifts. According to estimates of the National Observatory of Federconsumatorithe average expenditure per person, among those who make purchases, will be 172.80 euros (+2% compared to last year). Gifts, decorations, trees and culinary delicacies… an average price increase of 1.4% is calculated compared to 2023.
Approximately 69% of those who made purchases did he did anticipating the shopping Christmas and taking advantage of discounts and on the occasion of Black Friday. There has been a slight decrease compared to last year in e-commerce, which nevertheless remains the preferential channel, especially among younger buyers (going from 72% in 2023 to 67% this year). Purchases at the markets set up for Christmas are holding up and purchases at the shops in your own city are recovering slightly.
The watchwords when choosing what and how to buy are sustainability, usefulness and originality. Food gifts are always popular: honey, wines, cheeses, oil, typical products and home made products (jams, biscuits, flavored liqueurs), but also cooking courses and tasting sessions. This type of gift will see a growth in preferences of 8% compared to 2023, a year in which a strong increase had already been recorded.
For gifts in the food sector purchases from local shops will be favoured or points of sale that sell typical, zero-mile products. Gifts produced respecting the environment or made with recycled materials are also appreciated. Therefore in many cases we will also opt for refurbished products.
