For TF1, M6, France Télévisions and all the channels whose strategy is to strengthen their position in free streaming, the main adversary is YouTube, which is increasingly essential on television. A study conducted in the United Kingdom by the Enders firm illustrates how the video giant owned by Google draws inspiration from (and sometimes feeds on) the content of the channels.
“In the past, TV content and YouTube content were polar opposites,” the report says. “That’s changing, with more and more overlap in offerings.” Three figures show YouTube’s growing weight on the small screen.
