It is the first time that such a phenomenon has been on the planet. This year, there is a country where residents bought more dog strollers than for babies! Why then?
Here is a first, that it is surprising … This year, there is indeed a country where sales of dog strollers have exceeded those intended for babies. And not just a little! Indeed, if it remains very rare today to cross such devices in the streets of France or in those of our European neighbors, in certain Asian countries, practice has become common.
And the explanation is simple: one of these countries faces a real demographic hemorrhage linked to a very sharp birth rate. In 2023, the fertility rate of this Asian country even reached a record level of 0.72 children per woman, the lowest in the world. Moreover, in less than ten years, he has seen his number of births reduced by 200,000, going from 250,000 in 2021, to 470,000 in 2010. A demographic crisis in part caused by the cost increase of life in this region as explained by the American economic newspaper Fortune.
According to experts, this phenomenon is linked to “Added to the cost of education for children, the gloomy labor market and the sexism rooted in these environments which lead to the penalty of maternity”. It should be noted that the country concerned is the state of the OECD where the wage gap is the highest between women and men, with a difference in no less than 31.2%!
It is therefore not surprising that the inhabitants of South Korea prefer to adopt animals, rather than founding a family. In a country where raising a child has become a luxury, couples no longer have children, but they adopt dogs. In 2022, six million households had pets, one in the South Korean today! To believe The Korean Timesthe South Koreans therefore continue to buy strollers …
But for their four -legged companions! According to a study unveiled by the newspaper, based on sales site sales data Gmarket,, “43 % of strollers sold on the platform during the first three quarters of this year were intended for infants, while the remaining 57 % were strollers designed for animals, mainly dogs and cats”. Data which therefore confirms the vs babies animal trend, supported by the fact that veterinary clinics are multiplying in South Korea, where the pediatric units of hospitals tend to close.
