This is the unmissable event this month! Immersive and fun, it brings together all cosmetic fans for an exclusive weekend, celebrating beauty in its diversity.
This is the beauty event not to be missed this fall in Paris! Sephora is investing in the Maison de la Mutualité, at 24 rue Saint-Victor, in the 5th arrondissement of the capital, for the second edition of its flagship event, on October 4 and 5. Spread over three floors, the latter will bring together the entire world of beauty and cosmetics, to the delight of enthusiasts. On the program: makeup, facial care, hair care, perfumery, as well as a fun area reserved for the new “Clean & Planet Aware” program, set up by Sephora. Zoom.
“(…) We designed the event as a real beauty playground, bringing together exceptional entertainment, the launch of new products available only at Sephora, and inspiring personalities, including founders of renowned brands.“, confided Sylvie Moreau, president of Sephora Europe and Middle East, in a press release.
In addition to the 45 brands present on site, SEPHORiA will also include masterclasses, private consultations with brands and experts, exclusive events, a pop-up café, all in a festive and dynamic atmosphere. Slots on October 4 & 5 will be reserved for customers with Gold status in the Sephora loyalty program, while the day of October 5, from 12 p.m. to 10 p.m., will be open to the general public. Tickets are €35 for Gold customers and €55 per person for the general public. The ticket office opened on September 3 for Gold status customers and will be online from September 5 for other customers. The little extra? Each participant will receive a gift bag filled with products selected by the brands distributed at Sephora, worth significantly more than the value of the ticket.
SEPHORiA will also be celebrated exclusively for a week, from October 8 to 14, in the emblematic boutique on the Champs-Elysées. An opportunity for curious visitors to get a glimpse of the event. For more information, go here.
