This is news that may surprise lovers of low-cost decor: several GiFi stores will disappear in the coming months. In their place, another very popular brand is preparing its arrival.
GiFi stores are part of the daily lives of many French people. Renowned for their affordable prices, their colorful departments and their clever decorative ideas, they have long attracted fans of clever little objects and good deals for the home. Cushions, garlands, storage or kitchen accessories: you can find everything to give charm and personality to your interior without breaking the bank. If a GiFi address is near you, now is the time to take advantage of it because it may not last.
Redo a corner of the living room, tidy up the kitchen better, change a rug or a lamp… decorating has become a simple pleasure, within everyone’s reach. Brands like GiFi have largely participated in this democratization by making decoration joyful and accessible. We go there to discover something new, discover an idea or simply have fun. But after years of success, the brand is preparing to turn an important page. Some stores, particularly in commercial areas, are preparing to bow out.
The brand confirmed that around thirty GiFi stores would soon change their name to the colors of another, very different brand: Grand Frais. Known for its quality food products, its carefully presented fruits and vegetables, its cheeses and its regional specialties, the brand continues its development throughout France. If everything goes as planned, these changes should take place in 2026. In certain cities, the decoration, tableware and small furniture sections will give way to colorful stalls, refrigerated aisles and market scents. A complete change of scenery, which will mark the end of an era for the regulars.
For decoration enthusiasts, nothing is lost. GiFi remains firmly established in many regions and continues to enrich its home collections: bed linen, small furniture, seasonal tableware or trendy objects. The brand is focusing more than ever on the pleasure of decorating your interior at a low price, with simple, colorful and inspiring items. And if some stores disappear to make way for another brand, others will continue to welcome lovers of good decoration deals, faithful to the spirit of “everything for the home at a smart price” which has made GiFi successful for over forty years.
