It acts quickly, strongly and appeals to both dermatologists and users to smooth, firm and brighten the skin.
In recent months, an active ingredient has been shaking up cosmetics. It intrigues skincare enthusiasts and stands out in expert discussions. Some describe it as “miraculous.” It smoothes, firms, purifies and illuminates the skin with rare effectiveness, while remaining surprisingly well tolerated. Brands are following this movement, driven by enthusiasm fueled by rapid and visible results.
Imagine an ingredient that checks all the boxes. It acts on wrinkles, firmness, spots, dull complexion and even imperfections. It regulates sebum, tightens skin texture and restarts cell regeneration, without aggressive treatment or lengthy routine. A simple promise: to do everything, better and faster, with minimal effort and results that are visible, even on skin accustomed to powerful treatments.
Long remaining in the shadow of retinol or confined to medical offices, it is making a comeback thanks to scientific advances. On TikTok, more than 70,000 videos try to explain its action. Google searches jumped 120% in one year. Dermatologists praise its ability to deliver rapid results without the irritation often associated with powerful anti-aging products, a point that appeals to demanding skin and users tired of complex routines.
This active ingredient is retinal. Direct precursor of retinoic acid, it is considered three times more active than retinol. The latter must undergo two conversions before being effective, retinal only one. It therefore acts faster, at a lower dose, with fewer side effects. An advantage that makes it interesting for sensitive, oily or rosacea-prone skin, often reactive to classic retinoids.
It is now installed in our bathrooms via formulas such as Hyaluron Activ B3 from Avène or the optimized Retinal serum from Aroma-Zone. Dr. Gautier Doat, medical director at Avène, confirms that it corrects wrinkles without the usual discomfort of retinoids and that it fits easily into an already established routine. Even Dr Dima Haidar, a dermatologist for whom retinal is the anti-aging treatment par excellence and a key ingredient for oily or blemish-prone skin.
Like any powerful active ingredient, it requires gradual initiation: two evenings per week initially, then more often depending on tolerance. In the morning, sunscreen is mandatory, because the stimulated skin remains more vulnerable. In the evening, it integrates easily into a pro-aging routine, ideally combined with a moisturizing cream to enhance comfort.
Performance, softness, speed: retinal is not just a trend. It stands out as the star active ingredient of the coming years, with a clear promise: transform the skin without compromise and simplify routines without sacrificing results.


