The Gen Z seems particularly to appreciate a type of marriage proposal. And this is moving away from what we are used to seeing.
Most often, when you think of a marriage proposal, you can imagine this: one of the two partners to buy a engagement ring, paying attention to the fact that the other does not notice it. Then, he chooses a particularly romantic moment to ask the famous question: “Do you want to marry me?“The idea is to surprise the other with this request, because it seems more spontaneous and romantic.
With the influence of cinema and series, but especially with the explosion of social networks, the marriage proposal has evolved: we have often seen an impressive staging, breathtaking landscapes, exacerbated emotions … The whole thing is filmed, then published on social networks (and, when it is not the case, we generally have at least one photo of the ring). Over time, there has been a kind of climbing. Marriage requests had to be increasingly incredible, but it seems that the trend is changing …
A new method of marriage proposal is popularizing, especially in Gen Z, that is to say the generation born between 1997 and 2012 (we reassure you, there is no question that 13-year-old adolescents get married). This trend is that of “quiet proposal”, which can be translated by “discreet proposition”. Clearly, exit fireworks, fanfare requests, messages listed in the sky … and even the surprise made to the other.
Because, yes, the “quiet proposal” is more based on doing things in all simplicity, but also in two: now, we discuss together the desire to get married, projects for the future, and the engagement is made naturally. Often, the bride and groom will even choose the duo ring: according to a study by British jeweler Diamonds Facotry, in 2025, 53 % of couples buy it together (18 % go alone, 18 % with a parent, 11 % with a brother, a sister or a friend).
“The request In discreet marriage is a new trend where engagement remains intimate and private, without public demonstration or public announcements, favoring a personal and discreet moment for the couple. The growing number of couples wishing to choose their ring together reflects an evolution towards a more intentional and collaborative marriage request process. Rather than rejecting romanticism, this shows that many modern generation Z couples favor communication and shared decision -making rather than tradition. It is less a question of creating the surprise than to ensure that the moment – and the ring – really reflects the two people involved “analysis of Ella Cuntron Thompkins, expert in jewelry, in a press release from the brand.
