In Paris and in big cities, fashionistas do not appreciate the same shape of jeans as in the provinces. Style battle.
For many decades, the world of fashion has been unanimous: its capital is in Paris. However, if the Parisian’s style inspires the whole world, it sometimes causes heckles within her own country. Thus, when certain aesthetics and pieces of clothing reign supreme in the City of Light, they are on the contrary despised in other regions and lands of France. This regional style battle is also felt even in wardrobe basics, like jeans. A famous ready-to-wear brand confirms this to us: women in big cities do not wear the same types of jeans as those living in medium-sized, regional towns. At the house of THATregional divisions are therefore clearly expressed in the sales statistics.
Exclusively for the Women’s Journalan internal source reveals that women living in metropolises* like Paris love to buy wide jeans, and more particularly straight cuts and wide leg. A stylistic fad that does not affect the province at all. Indeed, in these medium-sized cities (with less than 230,000 inhabitants, nldr), on the contrary, it is the tight-fitting and close-to-the-body shapes that are popular. The much-maligned skinny jeans, slim jeans and jeggings emblematic of the 2010s, therefore find their audience among fashionistas from our regions, to the great dismay of their Parisian counterparts. Here are the two references that provincial fashionistas are snapping up at THAT :
So, in stores THAT from Dijon, Grenoble, Mulhouse, Rennes and Rouen, these shapes of jeans are selling like hotcakes. But if denim preferences differ depending on the geographical area, at the Dutch brand, one dimension everyone agrees on, regardless of where you live: value for money.
*The metropolises concerned by this data are Lyon, Marseille, Montpellier, Nice, Paris, Strasbourg, Toulouse
