The short film Bread, Love and Freedom won the award for best original music at the fourth edition of Film Enterprise Award. The work, promoted by Gabriel warehousesli (leader in the large-scale retail trade sector with the Oasi superstores and the Tigre and Tigre Amico supermarkets and a turnover of 1.6 billion euros) addresses the issue of economic violence and becomes the fulcrum of a broader awareness campaign against gender violence.
At the ceremony on March 4th at the Teatro Quattro Fontane in Rome, the short film directed by Rovero Impiglia and Giacomo Cagnetti received recognition for best original music, a category introduced for the first time in this edition of the award.
The recognition, promoted by Caterina Caselli and Sugar Music Publishing, was awarded to the composer Raffaele Petrucci for the film’s soundtrack. It was she who delivered it Elisabetta Biganzoli, managing director of the music publishing house, with the motivation: «For the theme, which could be enjoyed even beyond the images, and for a wise and thoughtful use of music, capable of competently underlining the emotionality of the message».
A short film that talks about economic violence
“Pane, Amore e Libertà” is much more than an audiovisual product. The project was born as part of a broader campaign launched by Magazzini Gabrielli to combat gender violence, with particular attention to economic violence, an often little-recognized form of abuse that limits women’s financial autonomy and traps them in relationships of dependence and control. Through simple and everyday language, linked to food and domestic life, the short invites us to recognize the signs of this type of violence. The title itself contains the meaning of the initiative: bread as a cultural root, love as care and freedom as a fundamental right to live without fear. “We are very proud of the recognition we have obtained,” he said Barbara Gabrielli, director of communications of the company. «But we are even more so for having brought into competition a project that represents a broader and more structured path that we have been promoting for some time to support a culture based on respect and economic autonomy».
The story: when violence is learned at home
The short film tells a seemingly innocent scene: two children, brother and sister, play “shopping” in their bedroom. The little girl enthusiastically lists the products purchased, but her brother begins to harshly criticize her choices, humiliating her and questioning her ability to manage money. From the next room the mother listens to the dialogue and bitterly understands that those behaviors do not arise from nothing: they are the reflection of dynamics of control and devaluation present within the home.
The metaphor is powerful: children absorb and replicate what they see in adults, and violence – even economic violence – risks being passed down if it is not recognized and stopped.
A campaign that involves employees and customers
The short film is the heart of an awareness campaign that involves the entire company network, present in five regions with over 320 points of sale and the Oasi, Tigre and Tigre Amico brands.
Among the initiatives carried out there are e-learning training courses on the topic of economic violence which involved over four thousand collaborators, the distribution in stores of over one million six hundred thousand bags with a QR code that refers to the film and with the national anti-violence number 1522 and a donation equal to 10 percent of the sales of the bread department recorded on 25 November 2025, the international day for the elimination of violence against women.
The contribution was intended for the associations “Justice Woman” of San Benedetto del Tronto and “Women & Justice” of Ancona, engaged in the support and protection of women victims of violence.
The film, produced by the Guasco production company, received the patronage of the Marche Cultura Foundation and the Marche Film Commission.
