Digital salaries are expected to increase by an average of 4% in 2025, according to recruitment firm Aravati. But certain profiles, particularly specialized in artificial intelligence, will benefit from much more generous increases.
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– In 2025, digital salaries will increase by 4% on average. This is 3 points less than in 2024.
4%. This is the average salary increase expected in the digital sector for 2025, according to a study published on October 10 by Aravati, an HR consulting firm expert in recruitment for digital transformation professions. A figure well below the 7% average increase recorded in 2024. But this year again, some employees will be much better off. “With the arrival of artificial intelligence in companies, employers continue to compete for workers with digital skills”explains Hymane Ben Aoun, director of the recruitment firm. Thus, the salary increases for these profiles will go (very) well beyond 4%. Cybersecurity, direction or even artificial intelligence (IA)… Here are the digital professions which should experience particularly attractive increases in 2025.
Salaries for the most sought-after professions in digital in 2025
AI and data professions still in the lead
If you are an expert in artificial intelligence or data, you can expect significant increases, ranging between 12% And 17%. “These professions remain in tension. These are sectors where candidates often have several proposals in parallel and can therefore bring competition into play.specifies Hymane Ben Aoun. In 2025, developers and software testing specialists (QA) as well as technical profiles in AI will therefore continue to see their salaries increase significantly, as was already the case last year. However, for the more established professionslike the data analyststhe increase will be more moderate, around 8%.
“The remuneration of these professions has stabilized, as the supply of candidates has now caught up with employer demand”
And salary increases in digital are not limited to tech. For the managers in transitionpaid by the day, you can hope to see your daily rates increase between 7% and 15%. “The use of this practice increased by 20% in 2024, particularly in sectors undergoing rapid transformation such as customer or candidate experience”notes Hymane Ben Aoun. As a result, these sought-after profiles can negotiate to their advantage more easily.
+13% on average for management functions
As for IT functions, the increases will be particularly visible for management positions. direction. THE Chief information officers (CIO) and the Chief information security officers (CISO) should therefore see their salaries increase on average by 13%. “These are strategic roles in constantly changing environments. The security of information systems is essential, which justifies these significant increases”explains Hymane Ben Aoun.
Work stoppages: this profile of employees particularly affected by burn-out
The sector of Corporate social responsibility (RSE) is not left out: the increases should reach on average 8%mainly for profiles specialized in ESG reporting and compliance. The reason: a very strong future demand in terms of CSR. “By 2026, companies will be forced to strengthen their obligations in terms of transparency on their environmental impacts”notes Hymane Ben Aoun. Increasingly sought after, these professions are logically better paid.
Specialization will make the difference among Product owners
If you are Product owner (PO) – and responsible for software development according to the client’s needs -, the increases will be more nuanced. They will not exceed 2% on average for generalist profiles, but they may reach 8% to 10% for specialized POsparticularly those who operate in technical fields such as e-commerce or data. “The general PO profession has seen its salary stabilize because training has increased, but as soon as more technical expertise is requested, companies are ready to pay more.” So some advice: “Specialize!».
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