This is an unusual approach that will surprise people invited to a wedding. If they don’t respond within the given deadline, they risk receiving a “disinvitation” card, created by Nishma Mistry, marketing manager in the bridal sector.
When you are invited to a wedding, you generally receive a Save The Date, several months, or even a year before the planned date. This is often when we learn the happy news. The invitation card is sent a few months later, once the future bride and groom have finalized the reservation of the room, the town hall and the religious ceremony, so that the precise dates, times and address can be mentioned. meeting places. A response is then requested before a certain date. This gives the couple time to organize the reception as best they can. The exact number of people is indeed essential for the caterer, but also to prepare the seating of guests at the table. After this time, several solutions are possible: follow up with the guests one by one to find out if they will be present, assume that they will not come, or send them a card to warn them that they cannot be counted among the guests.
This is the amazing idea that 39-year-old Nishma Mistry decided to develop. This mother of two, who lives in Atlanta, Georgia, has just launched cards intended for guests who have not responded to the invitation within the allotted time. This map states: “We are sorry that you cannot come to our wedding. Our RSVP deadline has passed and unfortunately you have not responded. We would have liked you to be present, but the final figures have now been communicated and your presence will be missed“. The objective of this prohibitive card? Organize a wedding reception without any empty seats.
This marketing manager in the bridal sector also believes that it is “inconsiderate” not to respond to a wedding invitation. For her own wedding 14 years ago, the young woman says she was forced to call her 550 guests individually to ask them whether or not they would be present on the big day. Of course, the guests who receive this card have reason to be offended, but in most cases, they seem to understand that places are limited and that the future spouses only have a short time ahead of them. However, receiving such a card without having a follow-up call or SMS amounts to saying that you do not mean much to the person who is getting married, and we understand that this could be poorly perceived.