In 2016, Time magazine already described it as a “better investment than gold or the scholarship”. 9 years later, this bag remains the most profitable financial placement, even crushing the A.
Neither lover or diamond: what if the woman’s best friend was ultimately … the handbag? No offense to Marilyn Monroe, she was all wrong when she sang “Diamonds are a girl’s best friend”. Because if the diamonds are more beautiful and shiny than certain sighs, they do not bring as much money as bags from large houses. Confined to their aesthetic function by somewhat skeptical individuals, the latter are actually real investments. In terms of profitability, they even crush, in their own field, the most common financial investments in France: booklet A, life insurance, CAC 40.
It is in particular a bag from a French house with secular know-how that should draw the attention of traders. Born in the air, it costs today so expensive that it remains the prerogative of the high spheres. In 1984, Jean-Louis Dumas, then president of Hermès, imagined him for a popular icon just became a mother. The famous object of desire will bear his family name: “Birkin”. After a number of comparisons carried out by the editorial staff, the conclusion is therefore without appeal: this luxury bag is a better financial investment that the booklet has on these past 5 years. He undoubtedly reports more money than the latter, however favorite placement of the French.
According to the Luxprice-indexits coast on the second -hand market – and therefore its resale price – is currently 179,024 euros*. Between 2020 and today, the financial profit from Birkin therefore increased by almost 3,200%. The booklet, on the other hand, went from a rate of 0.5% in 2020 to 2.4% in 2025, a positive development of (only) 380% … without hesitation, the Birkin has greater profitability.
To get an idea, in a fictitious world where booklet A would not be capped ** and based on this year’s rate (2.4%), it would be necessary to place 174,828 euros to earn 179,024 euros a year later. New, the Hermès Birkin in size 25 are acquired for around 8,600 euros immediately. By buying a birkin, you would win the same amount of money in the end as for the booklet A, but by initially spending 166,228 euros less. A hell of a gain.
On the stock market side, finally, @databutmakeitfashion believes that its second -hand market rating increased faster than that of a SP500 *** action (+24%). A desirability that is not about to decrease since Hermès recently announced that it wanted to increase its prices on the American market to counter customs fees …
** July 2024
** It is capped at 22,950 euros for individuals
*** An American equivalent of the CAC40 index in France
