On the side of fashion sphere, you should never say. Brands criticized yesterday can return to the top a few years later. The proof, with this Made in the USA claw that everyone once brought before it.
View and review, omnipresent everywhere, ultra popular to the point of provoking disgust: it is one of the claws that fashion fans have one day adored before being able to see it in painting. In a documentary dedicated to the brand, Paris Hilton, which assiduously brought it in the 2000s, even admitted that it would only wear it “Like a joke” nowadays. Born in 1999, this brand from the United States is perfectly in the Y2K style in recent years. But despite the resurgence of this trend of which she was once the figurehead, she never managed to reach the summits she once knew. It is not for lack of having tried …
In 2021, she sketched a shy return to the thrift stores, and can boast of having collaborated with Christelle Kocher, for a model of dressed nails. In 2024, she was bought by the American company WSG Brands to the French group Royer. The ambitions are clear: relaunch this beautiful asleep which has conquered multiple generations – from X to Y. On the music side, singer Charli XCX even released a song in her name, helping to put it back in some conversations.
But it took that a brand adored of teenagers getting involved so that we really end up talking about it. This summer, Bershka thus launched a collaboration with this claw that we thought was relegated to the past … Ultra famous for its trucker cap or its printed t-shirt, it was seen on world known heads such as the DJ and Jetteuser Paris Hilton, the Popstar Britney Spears or the rapper Booba-to name a few. As you can see, this brand that comes back to seduce our adolescents and children is none other than Von Dutch.
Available since August, the Bershka X Von Dutch collection is already shaping on social networks. The gen z is won over, and not just a little. There are many videos praising the clothes scratched by the two labels: one of them even accumulates more than 457,000 “Likes like”, 71,500 shares and 1500 comments.
Tank and print t-shirt, jogging, hooded sweatshirt, flare jeans and baggy in pink girly and khaki green tones: there is something for everyone. An iteration of the cap that made the heyday of the claw is also offered at a price of 17.99 euros. So, ready to give your luck to this trendy brand known for its excess?
