Photographers and cameramen generally work hand in hand. But a new specialty is emerging in the United States and could well compete with these professionals in the sector. Unless they diversify to transform the magical moments of the ceremony.
Planning a wedding is almost like running a small business. The number of service providers is considerable and you have to think of everything: the photographer, the videographer, the choice of caterer, the dress, the wedding rings, the entertainment, the DJ, the decoration, etc. A weekend of happiness that the newlyweds sometimes experience in apnea, with the feeling of not having enjoyed their marriage as they hoped. More and more people are therefore using the services of a wedding planner to manage the operational aspects on the big day. The wedding business is now flourishing and we are even seeing new service providers emerge, which are, to say the least, unexpected.
Social media specialists whose role is to make your wedding a real success on Instagram and TikTok. A story with the perfect filter and your favorite song as the soundtrack, and here is your wedding which is a hit on social networks! Indeed, to instantly share the happiest day of their lives, future brides and grooms today hire content creators who transform their union into a trend on Instagram, Facebook and Tiktok. A trend that is on the rise in the United States.
Capturing Behind the Scenes of the Wedding. What if you hired a content creator for your wedding? The idea may seem preposterous. However, at a time when there are more and more influencers and the race for followers is limitless, wanting to turn your wedding into a “trend” on TikTok is not so surprising. The content creator is there to capture the little moments that go unnoticed, such as the arrival of guests, the exchanges between participants at cocktail hour, the jokes during the meal, the knowing glances between the in-laws during the exchange of rings, the giggles of the children. An instant dive behind the scenes of the wedding which offers a complementary approach to those of the photographer and videographer. Because if it generally takes several weeks to obtain the retouched images and the film of the latter, the content creator offers, the next morning, a gallery of several hundred images and videos designed for social networks .
The New York Times recently devoted an article to this phenomenon and revealed that according to a survey carried out on Instagram in 2023 among more than 2,600 future brides and grooms by the digital wedding planning platform Joy, 94% of couples declared that the Social media had played an important role in organizing their wedding. So, content creators use a smartphone to capture these intimate moments, then edit the photos and videos in short format and accompany them with the latest trendy music or the couple’s favorite songs. The finished product is then published directly to the bride and groom’s social media platforms, or they can receive the raw content that they edit and post themselves. As for the price, it varies depending on the service, but generally oscillates between 1,000 and 3,800 dollars, to which are added travel costs.
