this 25 euro party dress triggers an express rush

Every winter, there is a room that puts everyone on alert. This year, it was a dress from a mainstream brand that took over. In just a few days, it has established itself as “the party dress” par excellence. Try-ons, comments, out of stock: everything comes together. The success is dazzling, and at that price, we understand why.

The store, known for its low prices and its finds that are making the rounds on the web, has launched a model right in the tone of the season. A careful cut, an immediate wow effect and above all a price that encourages you to fall for it without thinking. On TikTok, delighted customers, “I adore !”, of the “It’s crazy!” in a loop and a real rush towards the party shelves. In the boutiques of Lille, Paris or Marseille, it attracts attention before you even have time to ask for the size. Moreover, this is not the first time that the brand has pulled off something like this. Every season, a piece from the brand in question goes viral: down jackets, ballet flats, satin skirts… This time, the enthusiasm is such that some customers explain having bought the piece “in both colors, just in case.”

What makes this dress so successful? Its cut, mainly. Neither too short nor too strict, with a structured bodice and a square neckline. The slightly flared skirt gives volume, all in a material that keeps its shape well. The two versions complement each other perfectly: the black one, for chic evenings; leopard, for those who prefer an assertive look.

With boots, heels or a perfecto, it goes everywhere. In short, it’s typically the dress you buy for an evening and wear without getting tired of it. The piece that drives the shelves crazy? The mini corset dress from Primark, sold for 25 euros, available in black and leopard.

Several French stores are already reporting shortages on certain sizes. On the networks, customers give each other tips for finding it, particularly by searching on second-hand sites such as Vinted or Marketplace. Stay tuned!