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Home » this cozy scarf is the trendiest of the decade
Culture

this cozy scarf is the trendiest of the decade

By News Room12 December 20252 Mins Read
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this cozy scarf is the trendiest of the decade
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The scarf everyone wants.

She has come back with a vengeance every winter of every year since she was born. Spotted on every stylish girl, from discreet street corners to TV screens, it’s a hit when temperatures start to drop. In this month of December, Melissa, candidate for the famous TV show Star Academyalso featured it in one of the dailies broadcast – proof of its eternal popularity. Since July, research Google about it increased by 11% per week on average according to the data analyst @Databutmakeitfashion. In the previous month alone, the scarf saw a 225% increase in searches.

Impossible to miss it even with poor eyesight: XXL format (it is 2m50 when the scarves measure on average 1m70); checkered pattern available in ultra vibrant colors; large white label which clearly and proudly displays the name of the Swedish label which created it: this scarf with its identifiable silhouette has made a special place for itself in the hearts of fashionistas. It is signed Acne Studios.

In terms of materials, it has everything to please, and above all everything to keep us warm this winter: a competition composition with 33% alpaca, 25% wool, 20% mohair, 22% nylon. Maxi long, it can be worn in a thousand and one ways and adapts to all styles. Some tie it like a balaclava, while others choose to tie it around their neck like a big bow tie. Its extravagant appearance makes it the centerpiece of any seasonal look: lazy fashionistas combine it with a very sober outfit for maximum effect without too much thought.

© Acne Studios

A tip that Elodie Gossuin herself applies in her daily life. In an exclusive interview given to Women’s Journalshe explains that to stay stylish in winter, she often wears a colorful scarf in the same style as that ofAcne : “What also helps is having a super colorful scarf. You put on a very pretty, wide, colorful stole, it’s really heavy.”

Finally, caside from the price, it is less expensive than the scarf Burberry : count 290 euros compared to 490 for the “Check” model from the British brand. Of course, the latter is 100% cashmere – which justifies its price – but if you are looking for style and warmth at a more affordable price, here is a good alternative.

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