This little blush that we all know sells every six minutes in France. And you’ve probably already owned it… but did you know that it just released a new formula?
This is a real beauty essential! For several decades, it has been hanging around in the bathrooms of our mothers, grandmothers and even our sisters. Originally created in the 19th century for the theater, it has managed to carve out a place of choice for itself on our beauty shelves and in our handbags. So much so that one is now sold every six minutes in France. Not bad, eh?
The secret of its success undoubtedly lies in its ease of use and intense pigmentation. Indeed, the blush is made from a baked blush technology, giving it a fine and airy texture that is easy to work on the face. But don’t worry: the result remains natural, as if the cheeks were bitten by the cold. What makes this blush recognizable among a thousand is the compact, round packaging with the small brush inside. You will have understood: we are talking about the Petite Boîte Ronde by Bourjois. Yes, who has never used this blush? To apply it, several options are available to you: on the cheekbones going up towards the temple for a lifted effect, on the cheeks and nose for a tanned look, or simply on the cheeks to give yourself a healthy glow. Spoiled for choice!
This September, after more than a decade on the market, the French brand has reformulated this iconic product: the blush is now infused with soothing rose to offer more intense pigmentation and long-lasting hold. However, one element remains the same: the scent. A subtle blend of musk, rose, sandalwood and vanilla, so typical of the Petite Boîte Ronde.
Price-wise, the product is interesting again since it costs €13.90 on the brand’s website but also in some supermarkets. The blush is available in 11 shades, matte and satin, to suit all skin tones. So, should we slip it into our bag?