This ancestral practice from India is increasingly seduced by the young generation. And for good reason: she promises real dream hair.
There are beauty rituals that are transmitted from generation to generation. Grandmother’s remedies whose effectiveness is no longer to be proven. For example, in Japan and China, women rinse their hair with fermented rice water to stimulate their growth and give them radiance. In Morocco, argan oil has been used for centuries to feed the skin in depth. Recently, another tradition straight from India resurfaces in particular on social networks. And we understand why.
Indians are recognized for the beauty of their hair. Long, very thick and brilliant, their hair has something to dream, and it owes it partly to an ancestral ritual from Ayurvedic medicine. His name? THE Hair Oiling. It consists of massaging the scalp and coating the lengths of hair with a vegetable oil, then letting the treatment place before rinsing it. For several months, this tradition has experienced a real revival of popularity with the young generation, in particular thanks to social networks. On Tiktok, many Indian teenage girls are filming in the process of practicing Hair Oilingsometimes using their mother. Proof of the magnitude of the phenomenon, on the platform, the hashtag #hairoiling brings together more than 120,000 videos and has more than 700 million views.
But then, what are the benefits of this ritual? “”Oil can create a protective barrier around the hair rod, which helps to retain hydration and prevent damage, while nourishing the scalp and hair follicles“, Explains Professor Yousuf Mohammed, an expert in pharmacology, at the media The Guardian. But that’s not all: the skull massage improves blood circulation thus promoting hair growth, and making them stronger and more shiny. Finally, the Hair Oiling fights against dandruff and itching since oil helps to prevent drought and irritation. Simple! Start by choosing your oil: Jojoba, Coco, Ricin … The possibilities are numerous!
THE Hair Oiling Can be carried out once a week to observe a real change. Between ancestral traditions and trends 2.0, this ritual reminds us that sometimes the best beauty secrets are not in a laboratory, but in a simple oil vial. By appropriating this practice, the new generation is not content to improve the appearance of her hair; She rehabilitates a millennial know-how, proving that beauty also rhymes with history.
