When the princess of Wales relies on color, it is reflected, affirmed, always well cut. His secret? A British brand that checks all the boxes: chic, portable and above all, accessible.
Dresses with vitamin prints. Well -cut linen shirts. Midi skirts that fall just. Pieces that put in a good mood just by looking at them. This is what this English claw offers which, year after year, succeeds in making a place in the dressing room of those who love fashion without taking the lead. She pleases fashionistas, pressed mothers, working girls, stylish retirees. And she likes Kate Middleton.
The princess was recently photographed in a Chambray shirt of the brand during an official visit to Scotland. A not trivial choice, as Emma Shacklock, fashion editor specializing in the royal family notes: “The love of the Princess of Wales for this brand dates back many years. It particularly likes knitwear and accessories, but its recent visit to the Mull and Iona islands proved that it does not stop there. It has invested in two new shirts this season, so timeless and versatile that I am not at all surprised that it has chosen them.”
The strength of this brand is its ability to follow the trends while remaining faithful to its DNA. The patterns are daring but never garish, the cuts are modern, but easy to live. Fuchsia pink, cobalt blue, lawn green, lemon yellow. Sleeping shades, but that are not cheap. Each piece seems thought to last several seasons without tiring. There are also many essentials – sailors, high -waisted pants, small buttons vests – as “Wahou” pieces to go out for a special occasion or just to have fun. In short, the Boden brand is to follow closely this season.
A safe bet across the Channel, which gradually wins the hearts of French women and which will certainly be able to satisfy you if you are looking for clothes that are good for morale unanswered for the budget.