Its legendary trail and ultra-fine mist have been enhancing hair for decades. An unbeatable classic that can be removed with a brush.
Remember, like a Proust madeleine, its delicate fragrance was already impregnated in the brushings of our grandmothers and mothers who used it to fix our dance buns. This cult product helped immortalize iconic hairstyles like the Bardot bun or Grace Kelly’s wavy bob. For 65 years, behind the scenes of fashion shows, on film sets and television shows, celebrity hairdressers have sworn by it to finalize their hair creations.
Born in the 60s, at the heart of the backcombed hair fashion, this legendary spray dethroned the brilliantine and gum which fixed the hair. Its strong points? It leaves hair supple and shiny, but above all, it is removed with the first brush stroke. You guessed it: we’re talking about Elnett hairspray from L’Oréal Paris.
A product that Victoria Beckham knows well. In an interview with L’Officiel, the former Spice Girl turned fashion designer recalled her first beauty memories: “In the 1980s, I would watch my mother in front of her mirror before attending dinners or events. She had all her favorite perfumes, Poison by Dior and Opium by YSL, as well as lots of Elnett hairspray. She was made up and dressed in slip dresses, velvet, peplum skirts and gaudy clip-on earrings. I guess that’s where I first saw how fashion and beauty communicate with each other.” And the fans from the first hour remain loyal. “It’s my hair essential. For me, the basis is shampoo and hairspray,” says Martine, a user for over 30 years.
To apply it, nothing could be simpler: you spray it as a styling finish 20 cm from the hair, and you don’t touch anything. If the bottle retains its assumed vintage aesthetic, the brand has not remained stuck in the 60s. L’Oréal Paris is now committed to greater sustainability, and the range is evolving with the expectations of beauty fans who today appreciate the skincare benefits of its variation enriched with argan oil.
As hair trends come and go, from ultra-smooth to casual wavy, Elnett hairspray proves that a classic never dies. It remains, sixty years later, the undeniable final touch to establish the style without freezing the movement. For sure, she will accompany us for our party hairstyles.
