This fall-winter, animal print has not said its last word.
Animal prints are making waves again this season. Leopard, zebra, python… impossible to escape. These wild patterns reflect a desire for freedom and confidence, this need to express one’s personality through clothing. Animals have always symbolized strength and vitality, a link between nature and elegance, between instinct and seduction.
But in the midst of this well-established trend, a new print has managed to stand out. Softer than leopard, more modern than zebra, it seduces with its graphics and freshness. Its irregular spots, its black and white or brown and cream contrasts have invaded the catwalks and shop windows. You guessed it: this season, it’s the cow print that creates the surprise and stands out as the star pattern of fall.
Forget the western side: it returns in a chic, refined and urban version. French brands like & Other Stories, Maison 1865 or Jonak have adopted it, and several celebrities like Dakota Johnson or Dua Lipa have already integrated it into their looks, whether on stage, during events or in street style. This return is part of a more general trend: that of a less wild, more graphic and easy-to-wear animal print.
What appeals about cow print is its ability to give character to an outfit without overwhelming it. On jeans and a light blazer, as a bag, on shoes or even on a coat, it brings just the right amount of originality and contrast. The secret is to wear it in small touches and to combine it with sober pieces, with clean cuts, in neutral tones: gray, beige, cream or black. A printed piece is often enough to transform a silhouette.
If it is so appealing, it is because it is simple, graphic and visually strong. Less wild than leopard, it remains easy to wear and adapts to all styles. The cow print reinvents animal print: more contemporary, more fun, and above all more accessible for everyday life. As a discreet accessory or statement piece, it embodies a modern, confident and cool look — one that naturally catches the eye without ever going overboard.
