Against the cold, it has been the favorite accessory of fashionistas for several years now.
Winter still shivers in the modosphere. Negative temperatures reach the thermostat and fashionistas are therefore obliged to multiply accessories to protect themselves against the cold. The first piece to come out of their wardrobe? The scarf. In XXL and ultra colorful version like at Acne Studiosin the triangle silhouette among the Scandinavians or even in a 2010’s-style skinny version: the stylistic choices are countless. But if in terms of scarves, trends come and go, there is one essential that has not moved from the wardrobe of stylish girls for more than 10 years. The piece even saw a resurgence a few months ago, with the explosion of the micro bandana trend in mid-2025. In summer and winter, its versatility allows it to dress light bolero-style outfits as well as the warmest outfits. Made in France, Parisians tie it around their neck cowboy style.
This cashmere scarf has seduced the most prominent figures in the modosphere: Emily Cooper (main character of the series Emily in Paris) to the first lady of France Brigitte Macron. If her latest controversy has drawn the wrath of the French and feminists, it is clear that she still attracts attention in terms of style – whether we like it or not. For several years, the latter has been strutting her stuff with the 100% cashmere bandana scarf signed Kujten and this, in various colors. On January 14, 2026, our sisters from Gala spot her with an egg-yellow iteration, the “Hachiko Bico Jaune Egg”, for a release as part of the Yellow Pieces operation. Dressed all in black, in matching pants and ankle boots, the scarf Kujten then becomes the centerpiece of its look. A love story that has actually lasted since 2024…
Already yesterday, the former theater teacher wore the Parisian brand’s cashmere bandana. In January of that same year, she wore it with a mint-colored dress and straight coat to visit the sovereign Silvia of Sweden. In addition to the Elysée, the piece has also conquered TV screens: on Netflix, Emily combines its red version with a newsboy cap and a beige sheepskin coat in season 4. The brand itself boasts about it on social networks.
According to Google Trendsit still arouses just as much interest on the internet: in the year 2025, searches on the theme “scarf” tirelessly led to that of Kujten : “kujten” saw an increase in searches of +120% and “kujten scarf” by +90% compared to the previous year.
