Ultra-Luxe real estate: 3 key criteria (and air conditioning!) To seduce ultra-extension buyers

The ultra-luxury real estate market is tiny but buyers are very demanding. On the other hand, once their desires, they go to the checkout without hesitation.

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It is a very small part of the real estate market, which collapsed last year but where the prices continued to climb! You guessed it, here it is a question ofultra-luxewith transactions only in number 400 per year in France, which start at 10 million euros but “Can go up to Several hundred million euros»»specifies Sébastien Kuperfils, president of the Junot agency network, during a press conference, this Friday, June 13. A market where the number of transactions dropped 55% in 2024 in France, compared to 2023.

A fall more than twice that of prestigious real estate as a whole, “Ultra-Luxe being more sensitive to macroeconomic variations”explains Thomas Lefebvre, vice-president in charge of data at Belles Demeures. If This clientele, which generally buys cash,, “Is not very sensitive to variations in credit rates, it is however very sensitive to the evolution of stock market prices because it is very invested in securities”adds Sébastien Kuperfils.

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An apartment in Saint-Germain-des-Prés but quiet …

However, in France, ultra-luxe prices have increased by more than 5% in the past two years when they have stagnated throughout the high-end market. It must be said that if all of its many criteria satisfies, “”the wealthy buyer, very demanding, do not hesitate for a moment “he buys at the award, explains Charles-Marie Jottras, president of Daniel Féau. Proof, this network of real estate agencies has just sold to an American a mansion in Paris at the price of 49,240 euros per square meter ! The purchase criteria of this clientele, what are they? “The three main ones are emotion, ifinancial and the practical aspect ”, Observe Richard Tzipine, Managing Director of Barnes.

Concretely, what this clientele wants is to buy a bite of a postcard Paris. “An American wants an apartment in Saint-Germain-des-Prés”illustrious Charles-Marie Jottras. This, asking “Silence” in this very lively district, as well as“A high floor”. Without forgetting “”air conditioningadds Sébastien Kuperfils. For American and Asian customers, it is unthinkable to buy a beautiful Parisian apartment without air conditioning. It has nothing to do with global warming, it’s cultural! ”.

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Neuilly, “a provincial city” 20 minutes from the center of Paris

In this world capital that is Paris, it is also difficult to imagine that residential real estate can lose a lot of value. “The Parisian Ultra-Luxe market, supported by French foreigners and entrepreneurs, remains a long -term refuge value Because we no longer build, the architecture is exceptional, and it benefits from the safety of real estate credits at fixed rate, rarely practiced in other countries ”develops Sébastien Kuperfils. On the practical side, the modes of transport are multiple and the capital is full of renowned schools. Nearly, Neuilly-sur-Seine also combines these three criteria, assures Richard Tzipine, who confesses to live there himself. As, moreover, his colleague Charles-Marie Jottras, who defines Neuilly as “A provincial city where we can have A house with garden 20 minutes from the central affairs district of Paris ».