More than two decades after launching its first line of perfumes, this brand has decided to reinvent it. Zoom in on these bottles with amazing smells and low prices.
The memory of smells. The story begins 24 years ago, when a small British makeup brand decided to launch into perfume. She then released three fragrances: fig, rose and mimosa, only available in her store in London. Then, gradually, they disappear. Let’s return to the present (or almost), while digging through its archives, the brand comes across these old launches. She then decided to revive the three products, but with a more modern twist, and an idea to guide her: sell these perfumes at low prices, and make them accessible to everyone.
In November 2025, the dream finally comes to life. “Having this heritage, being able to delve back into what existed 24 years ago — the formulations, the smell of the time — convinced us that it was time to take these three iconic and classic fragrances and bring them to a higher level of sophistication.“, says Amanda Bell, Global Director of Education and Artistic Creation at Pixi Beauty. More than two decades after the launch of the originals, the three new fragrances have been imagined. The fig, for example, formerly very sweet, is this time worked in its entirety: we find the leaves, the fruit, the bark and the wood of the tree, all enhanced by citrus fruits. “At first glance, the perfume smells earthy, it is very grounded, then the freshness of citrus fruits appears mixed with an almost intoxicating iris. It’s very different from what people might expect“, continues the expert. For its part, the red rose was married with lily of the valley, jasmine but also bergamot and notes of green leaves. “Usually, when we think of roses, we imagine English countryside gardens with these very classic floral fragrances. But this one is really different.“Finally, mimosa combines with pear, amber, violet and ylang-ylang for a sunny and luminous scent. The secret of this collection lies in these unusual combinations,”almost atypical“, concedes Amanda Bell. The little extra? It is possible to do layering by mixing the juices together.
The other aspect that makes this collection unique is Pixi Beauty’s positioning on price. “In recent years, we have seen perfume prices skyrocket. It almost became: “If it doesn’t cost 360 euros, what are you doing with your life?” We have returned to this snobbery and elitism that not everyone can afford“, deplores Amanda Bell. The brand therefore wanted to go in the opposite direction, and offer artisanal eau de parfum at a reasonable cost. A bottle is sold for €17.95, while the trio is €35.95.
Twenty-four years later, the circle has come full circle. Pixi succeeds in its challenge: transforming a nostalgic heritage into a modern, accessible and, above all, terribly desirable collection.
