After having come close to the liquidation, a historic brand of decoration is reborn in a new light and promises to redefine the art of French living, remaining faithful to its roots.
An emblematic brand of decoration, 80 years old, is now making its comeback. After having come close to the liquidation, it is reborn under a new light, more modern and more responsible, while remaining faithful to its roots. If you have grown up with the famous paper catalogs that have made its reputation, you will be delighted to discover that this brand, now entirely turned towards Made in France, today offers products that combine design, sustainability and accessibility.
Created in 1947, this brand has undergone many changes over the decades. From its beginnings as a cooperative dedicated to teachers, to the catalogs that one lealed each year, until its passage to e-commerce in the 2000s, its history was marked by twists and turns. Acquired in 2008, she chose to reinvent herself by refocusing on the Made in France and by rethinking her offer to stick to the expectations of modern consumers. Today, this transformation is accompanied by a new visual identity and a clear vision: to make the decoration accessible, responsible and aesthetic.
In this new era, the brand has found the perfect balance between aesthetics and responsibility. If you like the idea of buying elegant and durable furniture while supporting the local economy, you will be seduced by the range of products offered. Mainly manufactured in France and Europe, its furniture and accessories are part of an environmentally friendly approach. The Camif brand invites you to redecorate your interior with objects that combine design and ethical, while allowing you to personalize your space.
To go even further in this transformation, Camif plans to open a dozen stores across France by 2029. An ambitious project which makes it possible to revive the shopping experience in stores, while remaining faithful to its digital commitment. It is therefore a real rediscovery of the brand, which wishes to be closer to its customers, in an eco -responsible and modern approach.
Camif is not just a return: the brand is betting on a new way of thinking about decoration. After 80 years, she is ready to redefine the universe of French decoration for the years to come.
