The toy is the new star accessory of fashionistas. With this observation, fashion houses seize and re -edit the iconics in trendy versions adored by the stars. This is the case with this toy that marked our child life and that we no longer find in flea market.
The universe of childhood is a bottom -free inspiration for houses. Today more than ever, trendy labels like to draw from our memories of yesteryear to design creations tinged with nostalgia and originality. Recently, the craze of fashion sphere focused on toys. The ready-to-wear brands accessible like luxury houses invest and reinterpret the envy of the toy that made us dream in the past. Jean-Paul Gaultier who reimagine the Bratz doll in a resolutely sewing version, Miu Miu which transforms the iconic scoubidou into a very good taste leather accessory … We no longer count the round trips in the toy chest led by stylish claws.
This is far from over: to this long list of revisited toys is now added another iconic that has marked our young years. Smaller than most of the toy, it was easily holding in a pants pocket. Little girls and little boys won everywhere with them, as if it was their second house. It then consisted of a small figurine contained in a doll house the size of a powder. In the shape of a heart, this case contained a whole universe with living room, bedroom, garden. You will understand, this resurrected toy is none other than Polly Pocket.
Born in 1983 in the United Kingdom, he reached his climax in the 90’s. He then disappears from radars for the benefit of more showy and less discreet toys … before making a comeback noticed in this month of July. A week ago, the Italian fashion brand GCDS thus marketed a upgraded version of the most emblematic doll houses. In a limited edition, this 2025 version has two small figurines, a pink bike, a GCDS shop, as well as the iconic Morso heels, signatures of the label. If some toys reissued in sewing version explode all costs, the Polly Pocket X GCDS is only worth 55 euros … In short, it’s worth it!
On the toy side, the label is not at its first try. In 2021, he has already successfully reimagined the Bratz doll. A well thought out project, both in terms of temporality as in terms of brand identity: at the time, Y2K fashion invaded the modosphere, and the two labels perfectly embody its mind. The Bratz had its moment of glory right in the 2000s; GCDS’s stylistic DNA is very streetwear, playful, ironic – a typical style of the decade.
