His Irene is good account peaks at 1.9 million subscribers on Instagram and its brand is all the rage in Asia. Mannequin, little screen personality, influencer, who is Irene Kim?
Of Korean origin, Irene Kim was born in Seattle but moved with her family to Seoul when she was in college. Listed in an international school, she finds herself isolated and feels out of step. “I was very Americanized and I felt like a banana: yellow outside but white inside, she tells the Fashionista site. I was barely Korean.” She ends up taking her marks and feeling there at home, even if a few years later, she went to study at the Fashion Institute of Technology in New York and learns modelism, styling and creation of digital content. Before returning to Korea.
- Date of birth: November 6, 1987
- Size: 1.78 m
Influencer mannequin
In 2012, Irene Kim becomes a model. A late career that sees her parading at the Fashion Week in Seoul. “I called the first Korean model agency of models whose phone number I found and let’s go like that,” she recalls, now represented in New York and Korea. In parallel, television calls on it. In 2015, she was co-host on the M net channel of the “K-Style” program, a program presenting the latest Korean trends in fashion, beauty and lifestyle. At that time, Irene Kim launched her YouTube channel, where we can follow her making her shopping, in the backstage of fashion weeks. While his ultra fun hair style becomes his signature. Its media exposure explodes and its image begins to seduce marks.
Irene Kim’s chameleon mane
Beautiful, joyful and friendly, Irene Kim is above all known for its changes in cuts and hair colors. A 100 % K-Style peculiarity which is its brand. “My black hair bored me; I started dyeing the blonde tips,” she says to the Fashionista site. I did it myself because nobody was doing it in Korea. ” But very quickly, we copy it and to Irene Kimimpossible that someone has the same hair as her. Suddenly, she goes to blue! And since then, she changes her shade every two weeks about.
A brand “Kawaii”
His influence very quickly interests brands like Estée Lauder who in 2015 offered him to become an international beauty expert. She also exercises consultant functions for Calvin Klein or Chanel. She poses in magazines and Vogue even goes so far as to qualify it “as an ambassador of the South Korean fashion scene”. In 2017, Kim won the “Influencier style” prize at Elle Style Awards. Never short of ideas and always traveling, she widens her empire and launches in June 2018 her own brand Ireneisgood. Fun and colorful, it is inspired by its mantra: #Goodforyou. According to her, if the world offered more love and encouragement, everything would be much better and everyone would be better in their skin. The brand consists of basic and accessories at affordable prices reflecting the relaxed and cool of Irene look. For a world Rainbow version!
