There are many measures taken by the public authorities in the field of housing. No respite, no truce. If the tendency to regulatory inflation must be condemned, it cannot be complained that public decision -makers are attentive to improve the operation of the accommodation. These are often provisions desired by the sector that motivate new texts. However, their application requires efforts from professional actors, who must first appropriate them and then implement them. It is therefore important to Value them in the eyes of opinionand it is sometimes there that the rub. Two current measures illustrate this need for promotion, one already acted, the other under construction.
In the finance law for 2025, laboriously promulgated in February, is a provision largely inspired by the president of the Federation of Real Estate Promoters, Pascal Boulanger, borrowed from history – it existed under Edouard Balladur … and Antoine Pinay had invented it: theexemption from donation rights up to 100,000 euros If the beneficiaries of the sums, descendants or collaterals, acquire new housing where finance energy renovation of existing housing. This measure remains unknown to French householdsfor lack of advertising. The professionals concerned, promoters, real estate agents, notaries remained too discreet and this market recovery lever does not work. Measurement marketing is almost absent.
“Hundreds of acquisitions of new or old housing have not been triggered”
It must be said that if professionals should have a reason not to advertise this measure, the state services would give them one: the Measurement instructionssimple in its principles but which requires great rigor of detail at the time of the act of donation to notary, has still not been published by the Finance Administration. There cannot be a question here of stigmatizing it and we can easily imagine what volume of texts it must write all outstanders. Nevertheless the result is there, not very glorious. Parliamentarians, whose mission is also to control the application of laws, should no doubt use this power more. They presuppose a little too much that things take an active course after their vote …
The consequences of the ineffective of the measure relating to donations are heavy. We understand that the notice enlightening the notaries in detail would be published at the end of August: six months will have passed since the promulgation of the finance law for 2025 … These are hundreds of acquisitions of new or old housing motivating work that will not have been triggered. It is difficult to be more precise, but the waste is not in doubt. We can hope that the marketing of the measure wins at the start of the school year and that the donors who have not made the act to do so and that a catch -up effect operates, even if the notarial studies are bottled. We will prefer the rich problems in this area …
Promoting new measures counts as much as their content
Second illustration: the decree to be published in the end of September or early October, relating to the Training of future negotiators or real estate managers. The debates are going well, for example to find out if the duration should be 35 hours or 42 hours, or even if a dose of face -to -face would be desirable or unbearable for people and businesses in terms of cost. In fact, you must have in mind the two functions of this upcoming decree: ensure the entrants in the trades a knowledge base, likely to reassure customers and reassure them themselves. Whether it is to attract new recruits, employees or commercial agents, or increase the penetration rate of professionals that have become more credible, the decree will also be worth in the way in which it will have been presented. It concerns both future food forces in the targeted trades, transaction and real estate management, and consumers of the services they provide.
This means that this decree will have to express a vision and a requirement of these professions. This function of the decree must guide professional organizations and influential brands when enlisting the Minister of Housing. This regulatory text, which she must write with her services and sign, must somehow be sold to the general public. He will have to help change the look at real estate agents, property administrators or agent networks: this community is still not associated with the competence and control of its trades … The key, we can expect more confidence, increased penetration rates or even better justified fees. We must beware of the failure in this regard of the Hoguet law: who in the street knows that the legislator of 1970 posed barriers to entry, reinforced in particular by the Alur law of 2014, for women and men of transaction and management?
In short, the texts relating to housing and a good consumption good: its promotion has as much as the quality of its inspiration and its content. This effort for regulatory texts to take all their scope and deploy their breath is the joint responsibility of the professional sector and the government.
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