On LinkedIn, the difference between a sleeping profile and a profile that attracts recruiters is played out a simple optimization. Rarely exploited, it is however doomed to explode the number of views.
Linkedin is not only an online CV. The platform works with an algorithm that analyzes each element of your profile to decide whether it deserves to appear at the top of the results when a recruiter or a client typed a keyword. This mechanism is based on specific criteria: relevance of content, recent activity, interactions with your network … and a lever that many underestmen.
Professionals who activate it correctly find themselves much more visible. According to internal data of the network, some see their number of views multiplied by 17. A gain that is not marginal: the more a profile is consulted, the more the opportunities for interviews, missions or partnerships increase. And if this difference is possible, it is also because LinkedIn organizes its research results according to trust signals. These signals, visible on the page, allow the person who consults your profile to get a quick idea of your skills. When they are numerous enough, they serve as a mental shortcut: the one who reads them tells himself that you are credible in your field.
This mechanism acts from the first impression and plays as much on the classification in the algorithm as on the decision of a human to click or not on your name. Indeed, recruitment specialists know that most LinkedIn users are content with the first page of results; Introducing it is therefore decisive. And to achieve this, it is not enough to fill each box with the profile or to publish regularly. The platform gives a clear advantage to those that fully use integrated feature, but not always included in its scope.
This functionality is the endors – or “validated skills”. These are mentions that your direct contacts can assign your know-how in one click. They appear in the “Skills and validations” section of your profile and their number influences the order in which your skills are displayed. The more a skill is validated by others, the more it gains in weight in LinkedIn’s eyes.
The platform limits the number of skills that can be displayed at 50, but stresses that at least five are necessary for the effect to be significant: with this reached threshold, profiles record on average 17 times more views than those which have no validated skills.
It is one of the rare levers that combines three effects: improvement of the classification in research, immediate credibility with visitors and rapid evaluation for those who must sort dozens of applications. If it has not yet been done, it is therefore time to update your profile especially with the start of the school year that is already looming in businesses.
