Almost 100 years after its creation, its power of seduction is intact. Icon of sensuality, its wake and its bottle-joyau have entered legend. A myth that reinvents itself.
We know where we have all known a woman who carries this famous French perfume. Its opulent and daring wake is recognizable among a thousand. For the past century, this perfume masterpiece has been transmitted from generation to generation.
Developed in 1921, but presented to the public in 1925, this olfactory masterpiece was inspired by the legendary love story between the emperor Shah Jahan and Mumtaz Mahal. It is based on an daring olfactory innovation with the massive use of synthetic vanilla, ethylvanillin, to create the first great amber perfume in history. This fragrance highlights the tender and enveloping facets of Madagascar vanilla, dotted with subtle notes of rose, bergamot and iris. Its bottle, inspired by the basins of the Shalimar gardens, also marked history, since it is the first scent on pedestal with a colored cabochon – a sapphire blue carved in baccarat crystal. You will understand, we are talking about Shalimar from the Guerlain Maison.
A true incarnation of sensuality and freedom, it is the darling scent of stars. We still remember Serge Gainsbourg who declared her flame for Brigitte Bardot while singing “She has nothing more than a little essence of Guerlain in her hair“In the famous tube BB initial This iconic reference was also brilliantly exploited by the brand in a famous black and white spot in 2008, the song BB initial Accompany the images of the Natalia Vodianova muse, emphasizing the eternal aura of perfume. Others since then declared their flame, such as Estelle Lefébure who entrusted in 2011 to Closer magazine: “I have always been wearing the Shalimar toilet in Guerlain“. On the sales side, it is also an eternal success since it is often out of stock. On social networks, many fans are acclaiming this unique perfume:”My number one“,”a great classic“,”it’s a killing, I still have“,”A timeless fragrance. “
Today, this iconic perfume is celebrating its 100th anniversary. The House Guerlain celebrates this mythical anniversary by throwing Shalimar the Essence, a reinterpreted and contemporary version which magnifies the vanilla by enveloping it with more sensual contemporary musks. The Fragrance bottle is also reinventing itself: it has a golden logo inspired by Art Deco, a tribute to the time of its birth.
Obviously, Shalimar is not only a perfume, it is a real symbol of passion, luxury and timelessness that continues to seduce and inspire a century after its creation. A real living legend in the world of perfumery.
