At a time when digital technology is transforming all sectors, more and more women are choosing to retraining in hybrid professions, halfway betweencrafts and digital. Thus, they see it as a way of give meaning to their workwhile taking advantage of the opportunities offered by technology. Whether in connected ceramics or eco-responsible design, these 2.0 creators are redefining the contours of manual work in the digital age.
When digital enhances handmade
Social networks, e-commerce, 3D printing, augmented reality… So many technologies that have become powerful allies of artisanal creation. Indeed, they not only make it possible to modernize production, but also to reach a wider audience.
Today, a simple, well-thought-out communication strategy, combined with management and online sales tools, is enough to launch your business. Thus, digital becomes a lever for growth, while preserving the human dimension of the profession.
Training to combine digital and know-how
Retraining in a hybrid profession requires a double skill : technical and digital. Fortunately, training is increasing.
Inspiring journeys of women in hybrid professions
Mélanie Pothron – From pastry to digital textile creation
Former stylist, Mélanie Pothron founded her brand Aurore van Milhem and mixes manual know-how and digital communication. Thus, she makes handmade blouses in Paris, which she promotes and sells via Instagram. Its model is a perfect example of a hybrid profession: high-end craftsmanship + efficient e-commerce.
Instagram: @aurorevanmilhemparis
Floriane Touitou – Science, paper and augmented craft creation
Floriane Touitou, French designer, chose to combine her scientific training (PhD in physics) with visual crafts: origami and paper art. On her Instagram account Atelier Edriane she shares her world where the manual gesture is based on a digital approach to distribute and sell her creations.
Etsy: Atelier Edriane
Anna Rivka – Artisanal jewelry and strong digital presence
Jewelry designer based in Paris, Anna Rivka combines traditional craftsmanship (handmade by Parisian artisans) and online promotion: website, e-commerce, digital communication. Thus, it embodies balance “ manual + digital “.
Website: Anna Rivka
The advantages of hybrid professions for women
Combining digital and craftsmanship offers many advantages:
✅ Autonomy : manage your time, your orders and your communication. ✅ Creativity : experiment with new materials or formats. ✅ Sustainability : favor short circuits and responsible materials. ✅ Visibility : reach a global audience through digital technology.
According to Pôle emploi (2025), these hybrid professions represent one of the greatest growth potentialsparticularly in creation, fashion, gastronomy, and artistic crafts.
A sustainable and inspiring model of success
These women who are reinventing their careers are proving that it is no longer necessary to choose between crafts and digital. By combining gesture and technology, they embody a new generation of professionals: creative, autonomous and connected.
In short, hybrid professions open a promising path: that of a balance between passion, innovation and independence.
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Floriane Touitou – Science, paper and augmented craft creation
