Defenders of heritage and lovers of the animal cause? This fashion collection created by Stéphane Bern is made for you! Discover the committed brand of the royal expert.
Stéphane Bern is launching his own fashion brand for a good cause since part of the profits will be donated to the SPA. He imagined a range in his image: fun and royal.
Stéphane Bern can now add a new string to his bow, with the profession of creator. The TV presenter, expert in French heritage, is embarking on a new adventure with a clothing brand called Paris Le Perchein reference to his two places of life.
Under its parent brand Royal Collegehe designed the “Follow me” collection in collaboration with his partner Yori Bailleres who took care of the graphics. An animal lover, the Lyonnais has partnered with the SPA for this brand: 2 euros will be donated to the association for each t-shirt sold, the equivalent of four meals per day for an animal in a shelter.
It was obviously in a royal setting, at the Château du Champ de Bataille in Eure, that the photo shoot for the campaign took place, as we can see on the brand’s Instagram account. The idea of “Follow me”: cheeky pieces, with fun messages and animal designs. Thus, we find in particular a representation of the couple’s two dachshunds (Mirza and Scoop) crowned, the hug of a Parisian pigeon and a rat or even the slogan “Bern to be cool”.
The 61-year-old star also took care of the composition of her mixed t-shirts which are 100% organic cotton and made in Portugal. Count on 55 euros for a t-shirt from the collection, available now on the Collège Royal e-shop.
