Released in 2014, this makeup palette has resurfaced. On Vinted, it sells for up to €180 and awakens nostalgia for the beauty tutorials of the time.
Chocolate and golden tones dominate the looks for fall-winter 2025. Gone is the too-smooth “clean girl” aesthetic: make way for warm, luminous makeup, “chocolate glam” and the “soft bronzed look.” As Christmas approaches, brands are banking on nostalgia with retro packaging, sweet fragrances and references to the 2010s. And in this vintage wave, a cult product is resurfacing.
It was the “grown-up palette”, the one we saw in all the tutorials from NikkieTutorials, Sananas or Huda Beauty. Every shade – Salted Caramel, Marzipan, Triple Fudge – seemed like it came from a box of luxury chocolates. For an entire generation, it was the first “prestige” purchase, the one that smelled of chocolate and promised a professional look. Released in 2014, the Too Faced Chocolate Bar palette left its mark on a whole generation of beauty addicts with its gourmet fragrance and golden shades.
Twelve years later, it made its big comeback on the networks… and was snapped up at a high price on Vinted. What was our first makeup purchase is becoming a vintage beauty item for Generation Z. On Instagram, the hashtags #toofacedchocolatebarpalette and #toofacedchocolatebar have thousands of publications. Women who were 16-20 years old in 2014 bring out their old palettes with emotion, sharing their memories. At the same time, Generation Z is discovering these iconic products as vintage pieces. This generational gap creates an unexpected dialogue between nostalgic thirty-somethings and 18-22 year olds fascinated by this “old school” aesthetic.
This return of interest caused prices to soar. On Vinted, a new Chocolate Bar palette or a limited edition can fetch between €70 and €180, whereas it cost around €45 when it was released. “I didn’t think my palette would sleep ten years to be worth a gourmet restaurant today “, jokes Camille, 33, who sold it for €95 in one day. The most sought-after? The first editions before the rebranding, recognizable by the intense cocoa smell, as well as the “Semi-Sweet” and “Chocolate Bon Bons” versions.
This phenomenon proves that beauty is no longer just a question of trend, but of collective memory. The act of purchasing becomes almost heritage: we buy souvenirs, not just makeup.
