Coffee is an essential drink for the French who consume around 3 kilos of it per year, or almost 500 cups. Long considered a simple morning fuel, this daily ritual is today associated with numerous benefits validated by science. Studies have shown that moderate consumption (three cups per day) is associated with a reduced risk of diabetes, cardiovascular diseases and even neurodegenerative disorders such as Alzheimer’s or Parkinson’s. Rich in antioxidants, coffee also helps fight oxidative stress and cellular aging.
Coffee is also a matter of pleasure and comfort. Amateurs go so far as to explore the rarest vintages, ready to spend dizzying sums to taste a coffee considered to be the most precious in the world. Like this coffee offered at 850 euros per cup. But what does it contain to be so expensive? Gold? No, beans grown near the Barú volcano in Panama.
A Dubai establishment offers the most expensive coffee in the world, brewed from Panamanian beans sold at high prices. Located in an industrial district that has become a mecca for coffee lovers, Julith plans to serve “around 400 cups” of this precious beverage. pic.twitter.com/t5W5ybquDH
— Agence France-Presse (@afpfr) November 11, 2025
“In a cup you will find white floral aromas, like jasmine, and citrus aromas, like orange, tangerine or bergamot and notes of stone fruits like peach and apricot” explains Serkan Sagsoz, co-founder of Julith coffee to AFP, a unique place serving the most expensive coffee in the world. In August 2025, a batch of Geisha coffee, grown on the Hacienda La Esmeralda farm in Panama, sold at auction for more than $30,000 per kilo – or nearly 28,000 euros – according to the media NewsroomPanama.com. A world record. It’s this harvest extremely rare that was purchased by the Julith café, located in the Middle East, precisely in Dubai.
The customer who treats himself to this pleasure does not only pay for the rarity of the coffee, but above all for the experience offered by the establishment. At around 7 grams of coffee beans per cup, the cost price of a cup reaches almost 200 euros. The difference (approximately ×4) is explained by the commercial margin and the ultra-careful preparation: luxury service, gold-plated cup, special filtered water… Serkan Sagsoz plans to serve 400 cups. It remains to be seen whether coffee lovers will be there…
