After 15 years of existence, it was time for it to settle in France.
The crowned heads are scrutinized for their every move, their every shoe and jacket worn. Fashion-wise, they often wear the same brands year after year. Kate Middleton, for example, has her share of favorite labels, including French labels such as Cyrillus or even Sézane. But there is also an American brand little known in France…
However, Prince Williams’ wife wears it very regularly, during official events as well as more intimate family moments. The piece that caused the most ink to flow in the women’s press? The bohemian dress she wears in the video announcing the end of her chemotherapy. In September 2024, we see her walking with her family, dressed in a white dress with accents Boho chic signed Veronica Beard.
Last August, the mother of George, Charlotte and Louis, appeared again in an outfit designed by the label, with an emerald green suit made up of the jacket Kona Dickey and pants Marbeau – this shows the love she has for the New York label.
And if it seemed complicated for French fashionistas, fans of the Princess of Wales, to buy the same pieces as her, the American brand is finally setting up in a very first physical store in Paris. It is to Galeries Lafayette Paris Haussmanna department store in her image, which she decided to leave for a month.
French women will finally be able to see the pieces with their own eyes, touch them, try them on, where they only had virtual access to them in recent years. From November 12 to December 8. Veronica Beard will sell its iconic pieces and Fall-Winter 2025 and Resort 2026 collections.
What’s next for 2026? Well the Parisian adventure has only just begun. For its first French flagship, the brand founded by Veronica Miele Beard and Veronica Swanson Beard would have its sights set on Faubourg Saint-Honoré.
