No more blurry photos on a plastic hanger to show off your thrift store finds. To transform his Vinted wardrobe into a real hyper fashion boutique, a young person has found the ultimate solution. By mixing second-hand gems and techno tips, Hugo gives his clothes a look worthy of ready-to-wear catalogs, and it’s very profitable…
In the merciless world of second hand, image is king. This is the observation made by Hugo, 21 years old, who transformed his Vinted profile into a thriving business generating nearly 800 euros per month. His secret? A keen eye for spotting trendy pieces and an impeccable visual presentation. This style hunter scours flea markets to find the “Must-Have” that everyone is snapping up. In a recent report on the Capital show, he reveals his latest finds: a Sézane knit, a favorite brand of fashionistas, found for 20 euros and whose price climbs to 100 euros on the platform, or a timeless American Vintage basic, bought for 15 euros and ready to sell for around sixty euros.
But having the right labels is no longer enough to stand out in the endless flow of the application. To justify these “premium” prices and trigger a crush, the clothing must be embodied. “Wearing the garment changes everything about the buyer’s appearance and projection“, this is the golden rule of e-commerce. Except that organizing professional shootings is prohibitively expensive. Hugo has therefore focused on Fashion Tech. For a subscription of around forty euros per month, he uses generative artificial intelligence capable of playing virtual stylists.
The result is astonishingly realistic. In just a few clicks, the famous Sézane sweater is no longer a simple pile of wool placed on a bed, but a fashion piece worn by a virtual model with a standardized silhouette. The AI adjusts the drape of the fabric, the light and the pose to create a polished image, worthy of a fashion editorial. “Obviously, it helps to have a somewhat perfect girl, as they say. It always makes it prettier“, confides the young salesman. This careful aesthetic reassures the buyer and enhances the cut of the garment.
A profitable strategy that transforms pieces purchased for a handful of euros into real items of desire, proving that on Vinted, style and staging are now the best levers of profitability.
