In January, the winter sales are in full swing. However, in the fashion departments, a piece highly sought after by fashion fans displays a particularly high price during this period.
At the start of each year, the desire to sort out your wardrobe and buy better arises. The winter sales then arrive at the right time to renew your wardrobe; However, budget-wise, January is not always the most opportune month for shopping, especially for certain pieces that are very coveted during this period.
First of all, you must keep in mind that the sales do not function as an immediate big clearance sale. Reductions on collections evolve over the weeks. At the start of the period, fashion brands and boutiques are mainly testing the waters. Prices are falling a little, just enough to trigger the purchase of a favorite item of clothing, but not enough to significantly cut into margins. In other words, as long as textile stocks hold and demand is there, clothing brands have no reason to go further.
And in January, the demand is very real. It’s cold and warm clothes like woolen sweaters, down jackets and scarves are in high demand. Result: the season’s most useful pieces continue to sell well. Even on sale, they remain relatively expensive compared to what they will cost later. In addition, the most common sizes and easy-to-wear models are selling out quickly, further reinforcing this sense of urgency to spend in fashion stores, while the best time has not yet arrived.
Analyzes of the retail sector point in the same direction. Clothing designed for the cold is sold more at the end of the season, when the weather becomes less restrictive. February and March are then the months when prices really drop, sometimes well below those displayed in January, even discounted. Indeed, keeping these items is expensive for brands, and it is better to sell them at a reduced price than to store them until the following winter. So, you will have understood, buying a winter coat in January is not a good deal.
Compared to its price at the end of the season or during clearance sales, buying it this month is more expensive, even if the label does not suggest it. It is therefore better to wait a few weeks, or postpone this purchase until later in the year to bring it out again the following winter. To keep in mind.
