What if buying a washing machine online became as easy as ordering a meal? With its ultra-fast delivery, this Amazon competitor is trying to impose a new standard, previously reserved for small packages.
A fridge that breaks down, a sofa that needs to be replaced urgently… and several days of waiting before delivery. For furniture and large household appliances, buying online often remains time-consuming and restrictive. A new site wants to change this habit. His idea: to offer much faster deliveries, with a large part of the products delivered the next day, and sometimes even the same day.
Rather than limiting itself to small everyday items, this platform tackles household purchases which normally require a little logistics before reaching your home. Sofa, coffee table, washing machine, fridge or dishwasher can be ordered as you would order your groceries, with the aim of limiting constraints. The promise: to minimize waiting times for products usually delivered in several days. Practical when an appliance breaks down or a piece of furniture needs to be replaced quickly. While many brands, like Alinéa, are closing their doors, this new player could be a real success.
This site, still quite discreet in France, is called Joybuy. Coming from the Chinese giant JD.com, it focuses on a very broad offering, but above all on speed. Living room, bedroom or kitchen furniture, small branded appliances, decoration, lighting or storage: everything is designed to be available quickly. Orders placed before 11 p.m. can be delivered the next day, while certain more limited references can arrive the same day if ordered before 11 a.m. For the moment, this service is mainly offered in Île-de-France, with a stated desire to expand. Note that delivery is also free from 29 euros.
Where Amazon, dethroned on the beauty side, already offers fast delivery on many products, Joybuy is trying to apply this logic to larger purchases, such as furniture or large household appliances. The objective is to reduce a delay which is often still several days on this type of order. An approach that can be attractive in the event of an urgent purchase, even if it remains limited for the moment depending on the areas and products.
In terms of operation, the platform remains classic: online ordering, choice of slot and possibility of paying in several installments. Already present in several European countries, it arrives in France with this model focused on speed but also an attractive pricing policy. It remains to be seen whether the promise is confirmed over time and whether it will be able to convince players who are already well established.
