In August, the Democratic Party rolled out the red carpet for influencers, who play a strategic role in the November election campaign. Two hundred of them were invited to the convention that crowned Kamala Harris as the presidential candidate.
Renamed “creators” with a specific badge, they were given the greatest consideration: a VIP lounge within the congress grounds, with unlimited sandwiches, treats and drinks; a stage area and a channel for obtaining interviews; a pass to access the delegates’ floor; invitations to the “happy few” evenings.