Action stores are well known for their great deals. After Pink Stuff, another household product is creating buzz in low-cost stores. Should we break down?
There is no shortage of new products in Action stores, particularly in the area of home maintenance where the offer is rich and at low prices. Among the latest products to get people talking, a brand dedicated to household cleaning is shaking up social networks and making customers jostle in the aisles.
Straight from the United Kingdom, the brand has already sold more than 15 million products in Europe, enough liquid to fill 5 Olympic swimming pools. Proof of this is that it also seduced the French. Fabulosa’s credo? Revolutionize the cleaning ritual to transform it into a more pleasant moment and above all, unbeatable prices. Concretely, the brand has distinguished itself thanks to particularly fragrant and original products. Today, more than 150 fragrances have been launched with scents such as Unicorn Dust, Precious Gold, Electrify, Pink Bubblegum, Rainbow Drops and some inspired by designer perfumes (the number 1 perfume). On social networks where the Fabulosa brand has more than half a million fans, everyone enthusiastically shares their favorite scent.
Is it worth it? If you like cleaning products that perfume your home, Fabulosa will be perfect for you. Users are very enthusiastic: “my house smells great”, “the smell is incredible” can we read among the comments on the networks. On the practical side, the formulas are often multi-use to avoid having to buy several products and they promise to eliminate 99.9% of bacteria. The main advantage of the wide range remains the price: it costs 1.72 euros for the universal cleaner in a 1 liter can or 1.99 euros for the liter of softener.
New products regularly appear on Action shelves, but they go quickly. For Christmas, the brand will offer three limited edition multi-surface cleaners at Action: Apfelstrudel (caramelized apple and cinnamon), Perfect Pine (winter forest) and N°1 (haute-couture perfume).