After the Swedish giant, the Danish competitor! The Scandinavian brand is attracting more and more decoration enthusiasts for its style but also for its very attractive prices.
Looking for good deals to furnish and decorate your home, you are undoubtedly an IKEA fan. In addition to offering furniture and accessories with a particularly well thought-out design, the brand offers affordable prices. Well know that this is not the only brand in this niche! Another Scandinavian brand also boasts lines that strongly resemble the Swedish giant’s classics, but even less expensive. Little known, this chain of stores has been present in France for more than 15 years, but is accelerating its development today and increasingly attracting decoration enthusiasts. The secret won’t be kept for long.
With more than 70 stores throughout France, there is undoubtedly a Jysk store near you. Addresses are generally found on the outskirts of medium-sized cities such as Rouen, Caen and Reims in the northern part of France or Avignon, Carcassonne and Perpignan in the southern half. And if your city is not yet on the list, it could well be in the near future, because the brand is planning massive openings. In the meantime, it also offers an online sales site with the possibility of having products delivered to your home or collecting products by click and collect.
Inside the stores, there is no prescribed route or restaurant space; at Jysk, the surfaces are on a human scale and the range of products is narrow. For example, you will find sofas, storage furniture, decorative accessories and household linen, but no crockery, full kitchen or dressing rooms to configure. Prices are affordable with sofas starting at 250 euros and cabinets starting at 90 euros. Count between 10 and 100 euros for a bed set and between 4 and 25 euros for a blanket. The brand also places emphasis on bedding with brands like Dodo or Emma, already well known to the general public. The catalog also includes an offer of garden furniture and seasonal decorations for the holidays, for example. On the design side, there is no false note: the brand focuses on functional and timeless Scandinavian lines. Enough to appeal to all those looking for simple and accessible products to furnish their home.
And for those who are wondering, in Danish, “JYSK” means what comes from Jutland, like Lars Larsen, the founder. This word evokes modesty, rigor and honesty, values that are dear to the brand.
